Your landing page could be guilty of driving your prospects away instead of turning them into buying customers. If this is the case, then you need to get rid of the common mistakes on your landing page that can turn off potential customers.
Cluttered Graphics. Minimize the use of graphics. They can cause your landing page to load a lot longer, which annoys most visitors. People visit your landing page to get information they need, and not to admire fancy graphic design.
Outside Links. Let your visitors focus only on your product or service. Don’t offer links to external sites that will distract or even lose your visitors. If possible, do not give your viewers an opportunity to click away from your page. Once they are out of your site, most will stay out for good.
Inaccurate Links. Do not sell one item and send them to another product link. If you are promoting a Canon PowerShot SX30 camera, for example, then send them directly to the specific product page instead of a page featuring various Canon SLR digital cameras. Eliminate the hassle for them to dig deeper to find the advertised product.
Too Much Content. While SEO’d pages can make the search engines happy, they can certainly turn off a lot of your visitors, particularly those who do not like to read a lot of content. Use an attention-grabbing headline and bullet list, and get to the point. If you want them to learn more about the product, then provide a “more product info” link. You can SEO that page instead.
Overuse of Flash. All that flashing, blinking, and distracting animation can do very little to sell your product. They take an eternity to load, expensive to design, and difficult to modify if needed. Unless your product concerns animation and graphics, then chuck the flash animation.
Asking Too Much Customer Details. Ask only the information that is needed to satisfy the transaction. Asking for additional information can make your visitor skeptical especially at a time when identity theft is rampant online. An email address and perhaps their first name will do.
Lack of Value. If you are offering a free report, make sure that it is useful and offers a lot of value. Do not give out freebies that have been rehashed many times over and easy to find on the web. Offer them without charge something you paid for yourself. You won’t lose anything as the report will contain links to your sales website. What’s more, people will trust you more if you offer them something of real value.
Remember people visit your site for a reason, therefore, you have to give them what they came for.