Whether you are a seasoned internet marketer or a complete newbie, you would likely want your visitors to take some form of action after they view your landing page. The landing page’s purpose is to hold your visitor’s interest to make them read your sales copy and encourage them to buy your product or service.
Since the success of your landing page can be determined by the amount of traffic it gets on a daily, weekly, or monthly basis, you will want to know how efficient it is in traffic conversion. You will also want to have different versions of your landing page to determine which one works better.
How can you make sure that the landing page is doing the job that it’s supposed to do? You have spent a lot of time tweaking your landing page to perfection to compel the viewer to take the desire action. However, is there any way for you determine the success of your landing page?
One of the basic ways to find out the amount of traffic your landing page receives is to use Google Analytics. All you have to do is set up your account in Google Analytics. The site provides a complete instruction. It will then provide a code that you can copy and paste on your landing page so you can keep track of visitor to your site.
When the tracker has been placed, you can now find out where your visitors come from, how much traffic your site receives, how many page views, and other information. On average, a sales landing page converts 1 or 2 out of a hundred visitors into leads or sales. A higher conversion rate than that can be considered a success.
If you think that your landing page does not receive enough visitors to make it profitable, you can modify or optimize those pages to make them convert.
In many cases, finding the most effective landing page requires some trial and error. Out of different versions, you need to determine the effectiveness of a particular landing page through A/B Testing, also known as a split test. This type of testing involves two versions of your landing page, versions A and B, and requires directing traffic to each of these pages through signup or purchase. With this process, you can determine which landing page version turns up a higher conversion rate.
You can use the Google Web Optimizer to conduct A/B testing on your landing pages. By using this free tool, you will know specifically which version compels more visitors to do what you want them to do. Perform occasional split testing on all your landing pages to make sure that they are still converting effectively.